March 7, 2015

Digital Marketing

View image | gettyimages.com Why Should You Invest in Digital Marketing for Your Organization? What is digital marketing? Digital marketing, by definition, is marketing that uses electronic d
March 7, 2015

Small Businesses and Non-Profits

View image | gettyimages.com Why Small Businesses and Non-Profits Might Need to Hire Consultants Small businesses and non-profits generally have fewer problems to deal with, owing to their inh
March 7, 2015

Advantages of Hiring Consultants

View image | gettyimages.com The Advantages of Hiring Consultants to Help with Your Organization Expertise is needed everywhere. Whether be it a business or a home project, you cannot dive int
June 9, 2014

Marketing Lab: “Just One Thing…Get Online”

The digital marketing team at Sarwar Consults can partner with you to get your business online. From beautifully crafted websites to higher search engine rankings - we provide you with all the sol
June 9, 2014

Reflections of the MP: Dream Makers

Advertising and its twin, personal selling, creates a make believe world where gullible people like me and you get trapped into buying things which in reality, may not give us any benefit, per s
June 9, 2014

Reflections of the MP: Pound of Flesh

As our family size got bigger, and the boys becoming adults, we needed to move. My wife and sons went around looking and eventually settled down to buying a flat from an accomplished and reputed
June 9, 2014

Reflections of the MP: Destroying your Brand

What is a brand? You will get several verbose definitions, depending on the book you look up. To me, a brand means just one thing, trust. All activities done by your organization will build up y
June 9, 2014

Reflections of the MP: Branding of your Brand

A multinational cement company was perplexed. While they planned to set up a plant in Bangladesh, they had to import from their plants elsewhere, especially India, being so near and cost effecti
June 9, 2014

Reflections of the MP: Make your Customer Smile

As I checked in the Taj President, Mumbai, the smiling receptionist handed me the forms to fill in. I was tired having awoken early to catch the flight to Mumbai, and of course the one and half